For those of you who are visual, you will notice some color changes here at the Avery Design Interiors’ blog. We are in the process of changing our look and now that my new website homepage is up, I realized that I could not keep a green blog background with a new red look!
I am always interested in how people decide on a logo or a tag line, so thought I would share with you how mine came about. I did consult with several graphic designers, test run everything with my Mastermind Group as well as my marketing consultant, and finally several close Twitter Interior Design friends, who informed me that my logo looked “inviting, embracing, connecting”. Let’s see if they are right…
First for the color. Anyone who knows me well knows that I love red. I think red is so reflective of who I am – passionate, energetic, fun, even occasionally a bit bold or daring. You will also know that I am a bit of an Asiaphile, hence the choice of Chinese red. In China, red has so many positive connotations: courage, loyalty, honor, success, fortune, fertility, happiness, passion, and summer (wikipedia).
The logo is the Chinese Moon Gate which is a traditional element in the Chinese Scholar’s Garden. But first a bit about Chinese Gardens. When I traveled through China and other parts of Asia, I fell in love with the simple elegance of the gardens, their layers of meaning and symbolism especially that of balance and harmony, and their purpose as a place of retreat, relaxation and contemplation.
Chinese gardens are meant to be experienced as you move through their spaces. Walls, buildings such as tea houses or pavilions, rocks and winding paths, much like the human experience, obscure or draw you in to different areas of the garden. There is always another breathtakingly beautiful surprise around the next bend.
Chinese Gardens were often designed and enjoyed by the Scholar-Gentlemen (or literati) of the time, hence the reference to the Scholar’s Garden. Being an avid reader and writer, though obviously not a gentleman, you can see their appeal.
The Moon Gate is built into the structure of the concrete wall and simultaneously obscures the view beyond and it invites you in to a special place of contemplation. The circle is a symbol of perfection, of continuity, of connectedness and a Buddhist motif for completeness. The moon represents the feminine or the yin.
“Bright is the moon and oh, how far-reaching is the sky!”
When it comes to Chinese Gardens, as in so much of life, the artistic experience is intertwined – the beauty of a garden, the painting or the poetry about the same. Wen Zhengming not only worked on the design of the Humble Administrator’s Garden but painted and wrote poetry about it (as shown above).
For more information on the history and meaning of Chinese Gardens or if you simply want to look at the breath-taking pictures, please refer to Maggie Keswick’s ‘The Chinese Garden’.
I love to hear from you. What images inspire your design?
(All photos courtesy of Flickr)